Churn Prediction Engine for an E-Commerce Marketplace
Gen AI CM helped a leading e-commerce firm identify high-risk customer segments using behavioral clustering and RFM-based churn scoring. The platform triggered personalized retention campaigns via CRM tools.
Technology / Tools / Frameworks Used:
- LightGBM ensemble models + Logistic Regression
- Data orchestration using Vertex AI Pipelines
- Integrated with MoEngage and Salesforce via secure webhooks
- Customer segmentation visualized via Dash + Snowflake views
- Access governed through OpenID-based user roles
Client Value Delivered:
- Predicted churn with 88% accuracy
- Delivered ₹18 Cr in retained revenue in 3 months
- Boosted campaign click-throughs by 26%
- Enabled near real-time re-targeting of high-value customers
