Multilingual Content Generator for a Consumer Tech Brand
Gen AI CM enabled a multilingual campaign content generator for a consumer electronics brand operating across Asia and Europe. The system generated product descriptions, ad copy, and social media assets tailored for market-specific language and cultural context.
Technology / Tools / Frameworks Used:
- GPT-4 Turbo, Azure Translator API
- Fine-tuned tone control using few-shot prompt templates
- Campaign integration with Adobe AEM and HubSpot
- Central storage on AWS S3 with CDN integration
- Access and control via Okta-based regional marketing roles
Client Value Delivered:
- Achieved 60x faster content rollout in 6 languages
- Cut agency spend by over ₹1.2 Cr/year
- Increased engagement in Tier-2 markets by 44%
- Maintained regulatory tone compliance in health/warranty language
